Newly Parents | Newlyweds To First Time Parents…and Everything in Between

A Huggies or a Pampers Family?

// January 17th, 2010 // Baby

As the due date rapidly approaches (5 weeks and 3 days at this posting), it’s getting close to deciding what kind of family we will be.

Are we going to be a Huggies or a Pampers family? I used to think a diaper is a diaper but I now know this is not the case. In the land of “You get what you pay for”, diapers seem to be a force to be reckoned with. Even with the best diapers money can buy, it seems that a baby can find a way to get both pee and poo out of the diaper and onto them and everything around them.

If you have funny story about diaper “failures”, we would love to hear about them in the comments.

The Pampers Swaddlers have drawn me in for some reason. I’ve assumed that we would be a Pampers family for the last 8 months but during our baby shower yesterday we were given a pack of Huggies. Following that, today on TV was this Huggies commercial:

I suppose it could be coincidence that someone we barely know showed up at our baby shower and gave us a pack of Huggies diapers (and it just happened to be positioned to be the first present opened). It could also be a campaign of rogue direct marketing. I’m leaning more towards the later because as I am typing this post the Huggies commercial came on again. I believe Huggies has us under survellience. In all due fairness to them, a new born goes through about 10-12 diapers a day. Newly parents, such as ourselves, who do not yet have a brand preference are prime targets for this type of unorthodoxed marketing. There’s a lot of money to be had.

What’s odd is they have shown the Huggies commercial twice during VH1’s Celebrity Rehab. What an odd place for diaper marketing.

So here’s to you Huggies. You have my attention now. What will really tip the scales is the amount and brand of diapers we get in the next two baby showers.

Here’s an interesting behind the scenes look at the Huggies commercial:

Update: I saw the Huggies commercial four times in 30 minutes. It’s your move Pampers.